I’ve built my career around what comes next.

About

I’m a marketing executive and strategist who uses data, insight, and creativity to make complex shifts in technology and behavior clear and actionable.

My work connects research, storytelling, and execution. I’ve turned behavioral data into insights for business leaders, brought new products and advertising experiences to market, and built the teams and capabilities behind them. I pair creativity with business judgment to make an opportunity clear and give it a practical path forward.

Close-up portrait of a smiling man in a suit and white shirt against a purple background.
Close-up portrait of a smiling man in a suit and white shirt against a purple background.

What I think about

The questions that guide my work, from understanding people to deciding what a business should do next.

  • A machine printing digital cards with images, text, and icons on a light background.

    Emerging technology

    How AI & new tech reshape products, platforms, and systems, including how ads are created, bought, and measured.

  • A remote control, a glowing play button, and shopping cart icons on a plain light-colored surface.

    Media & attention

    How new ways of watching, discovering, and engaging content change where attention goes and what it’s worth.

  • A black shopping basket with digital icons floating above it, including a product image, star rating, security badge, and shopping cart symbols, representing online shopping and e-commerce.

    Consumer behavior

    What consumer, brand, media, and other behavioral insights reveal about how people discover, choose, trust, and buy.

  • 3D illustration of a signpost with an upward arrow and various digital icons related to analytics and growth, such as a bar graph with an upward trend, a target, a cube with a ribbon, and colored spheres connected by dotted lines.

    Strategy & growth

    How companies turn those insights into product priorities, sharper positioning, new capabilities, and lasting growth.

A career turning pivotal moments into lasting business growth.

Experience
current role

The Trade Desk

VP, Marketing

Dec 2025 - current

Make AI useful for advertisers and an open platform a competitive advantage.

Lead product marketing, research & insights, editorial, and analyst relations, bringing AI agents and new platform, data, and measurement products to market while sharpening The Trade Desk’s positioning around open, objective advertising.

prior experience

Roku

Head of Ad Marketing

MAR 2020 - DEC 2025

Turned streaming into television and Roku into a mature ad business.

Led global marketing for Roku’s $2B+ ad business, launching its first NewFront, new experiences including Roku City and shoppable ads, and major platform partnerships. Built new marketing capabilities and supported a record $1B+ upfront.

Accenture & Adaptly

VP, Marketing & Insights

aug 2018 - mar 2020

Expanded beyond social advertising and widened Accenture’s opportunity in media.

Led Adaptly’s expansion beyond social into search, retail media, and programmatic, then integrated its ad tech software and marketing capabilities into Accenture’s broader enterprise media offering following the acquisition.

Nielsen

VP, Consumer Insights

MAy 2016 - jul 2018

Made sense of digital commerce and strengthened Nielsen’s role in its growth.

Led research and thought leadership on changing shopping behavior, supporting new measurement products and advising senior CPG and retail leaders to expand Nielsen’s commercial opportunities and industry influence.

Google

Marketing & Partnerships

aug 2007 - apr 2016

Brought digital marketing into the mainstream and Google upstream to CMOs.

Built Google’s Trends & Insights marketing platform, turning Search and YouTube data into insights, planning products, content, and client programs that expanded Google’s relevance to brand marketers and agencies.