Advertising is consuming a growing share of the economy. AI could supercharge it, unless an abundance of inventory turns the next boom into excess.

As AI assistants influence purchase decisions, marketers must rethink discovery, trust, and the future of digital word-of-mouth marketing.

AI won’t replace marketers; it will expand what they can see, shifting their role from managing tools to directing outcomes.

Advertisers are rethinking Super Bowl and live sports inventory as programmatic buying and outcome-based optimization reshape the future of premium TV advertising.

AI will flood our video feeds with unlimited, low-quality content. That could make trusted stories, better guidance, and television itself more valuable.

Streaming redefines audience insights, linking TV viewership to cultural trends, consumer behaviors, and business outcomes through rich data analysis.

Nestlé’s $7 billion Starbucks partnership redefines retail, blending brands and experiences into an “always-on” connection for today’s digital consumer.

Mid-market brands thrive by embracing lean teams, agility, and bold innovation, proving that adaptability and focus drive retail success.

Mobile reshaped back-to-school shopping, as parents researched earlier, bought faster, and relied on smartphones to move seamlessly from search to store.

Millennials turned smartphones into kitchen sous-chefs, using mobile to decide what to cook, learn new skills, and get help while cooking.

Google Search revealed emerging fashion trends in real time, showing how styles spread geographically and where consumers still needed inspiration.

March Madness offers brands a playbook for engaging casual fans, leveraging mobile moments, and tapping into the nostalgia of diehard audiences.

The Oscars ignite cultural moments, driving engagement across search, mobile, and video as audiences connect with fashion, film, and unforgettable highlights.

Thanksgiving recipe searches soar online, with mobile and video transforming how cooks prepare, personalize, and connect during the holiday feast.

The NFL’s expanding audiences, mobile fandom and year-round engagement created new opportunities for brands to connect with fans beyond game day.

Back-to-school shopping starts earlier, lasts longer, and increasingly runs through mobile and YouTube—shaping trends that carry directly into the holiday season.

Mobile transformed the World Cup into a real-time, second-screen experience; giving brands new ways to reach passionate fans while the action is still unfolding.

The World Cup captivates global audiences, with mobile and digital transforming how fans engage, creating real-time opportunities for brands to connect.

New and expecting parents turn to mobile and digital for answers, balancing health, value, and future planning in key life moments.