Google Trends & Insights
This is a one line about google trends & insights.
Overview
Google’s Trends & Insights program turned aggregate Search and YouTube behavior into a recurring source of consumer intelligence for marketers, spanning original research, data storytelling, and planning tools.
Reports across and major cultural and commercial moments; food, fashion, beauty, parenting, cooking, and seasonal shopping used search behavior to identify emerging interests and show how technology was changing the ways people discovered, considered, and bought things.
The program extended those insights beyond publishing, informing marketer planning, product development, partner conversations, and creative ideas.
Elements
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Trend Reports
Developed original reports and data visualizations that surfaced emerging trends across food, beauty, fashion, retail, and other major consumer categories.
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Moments & Behavior
Used Google data to illuminate changing behavior around major moments and life stages, from holidays and back-to-school to cooking and new parenthood.
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Trends & Insights Tools
Collaborated with product and engineering on Google Trends, planning tools, and Think with Google experiences that made search behavior easier for marketers to explore and apply.
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Insights Collaborations
Brought insights into executive insights programs, sales planning, and creative collaborations, including award-winning work with brands such as Nike and EA.
Approach
I led an integrated insights program spanning original research, editorial development, data visualization, product collaboration, partner planning, industry presentations, and press engagement.
Key responsibilities included:
Insights strategy, research, and editorial development
Product and tool collaboration with engineering teams
Data visualization and interactive experiences
Partner planning and sales enablement
Creative and client collaboration
Industry presentations and press engagement
The objective was to make Google’s data a practical source of foresight for marketers — identifying where consumer behavior was heading and helping brands act on those shifts.
Industry Influence
Established Google search data as a widely cited source of consumer and cultural insight across business, consumer, and advertising media.
Impact
Partner & Sales Utility
Deepened strategic partnerships and unlocked new revenue opportunities by moving Google further upstream into brand planning and advertising.
Creative Impact
Inspired award-winning brand collaborations with Nike and EA that translated data and real-time behavior into new creative experiences.
Coverage
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"Inside Google's World Cup Newsroom"
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"Google search trends predict spring fashion trends"
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"Google search trends predict spring fashion trends"
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"Turmeric latte: the ‘golden milk’ with a cult following"